The German company for the sale of precious metals Pro Aurum has published data from an annual survey of investor preferences. It follows from them that the Germans prefer shares as a long-term investment, rather than gold, although the demand for precious metals has increased.

For the ninth consecutive year, a study has been conducted in Germany on what Germans prefer to invest in. Data from a recent study showed that the demand for gold in Germany continues to grow. However, when asked about the long-term prospects for investment, gold showed the worst result since 2011, when the study was first conducted. Fewer Germans believe in the rise in gold prices.

On the question of five assets for investment for three years, the Germans put gold in second place (26% of respondents), and in the first place were shares (28%). In total, 13% of respondents reported that they own investment gold and silver. This is the highest value in this study. At the same time, 11% of respondents own gold bars and coins, and only 4% own coins and silver bars. Investing in real estate is also a very popular way to invest money.

As before, gold is highly valued by investors as a defensive asset. However, only 42% of respondents reported that the yellow precious metal is a promising asset that will grow in value. Although last year a similar answer was given by 45% of respondents. It turns out that fewer and fewer investors believe in the growth of gold prices in the long term.

1002 families took part in the survey. It was held in Germany from June 3 to June 7, 2019. Questions were asked by telephone. All respondents were over 18 years old.